About Us
We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
Vera Bradley started with a feeling
Our founders saw a world of travel that felt purely practical, and imagined something more expressive, more personal, more joyful. That sparked a movement: one that has brightened journeys and turned essentials into statements since 1982.
“This place could use some color!”
-Co-founder Barbara Bradley Baekgaard